REAL WORLD HUNTS.
REAL REWARDS.
Snatch transforms cities into live AR gaming economies.
THE DISCOVERY FANTASY
Walk your city. Snatch reveals a hidden dimension of legendary digital collectibles and real-world physical rewards floating in high-fidelity AR space.
The Real-World
Gaming Economy.
Snatch is a city-scale AR hunt engine and interactive reward layer that turns physical space into a competitive gaming arena. Brands deploy high-value drops, creators launch viral challenge bounties, and players rule their local territory.
The Attention Hack: Gamifying the Real World
Feeds are crowded and digital ads are ignored. Snatch bridges the physical-digital divide by placing high-prestige loot, mystery vaults, and exclusive drops directly in the streets.
High-Velocity Drop Psychology
By layering game mechanics—scarcity, rarity tiers, and live hunter maps—over physical locations, we trigger intense FOMO. Users don't view ads; they hunt and claim rare drops.
The Experiential Gaming Infrastructure
Campaign Studio: Live event mission control.
Quick Hunt:
C2C viral creator loops.
Snatch Mode: Always-on
progression and retention layer keeping hunters active 24/7.
Interactive Sandbox Active
Navigate to the Campaign Studio tab below or click explore to customize and launch a live city event!
Pre-Seed Pitch Metrics
The Ask: Pre-Seed Round
Fueling expansion of the AR reward network, expanding creator toolkits, and scaling our citywide legendary drop operations.
Target Markets
Launching in tier-1 metro hubs, university campuses, gaming conventions, and major entertainment festivals (esports, music festivals).
Viral Loop Infrastructure
Built on top-tier creator integration, digital scarcity algorithms, live player proximity telemetry, and territory conquest loops.
Interactive AR Territory & Rarity Spectrum
Tribeca
AR Scarcity Spectrum
User App • Interactive Target Scan
This demo showcases how a player discovers, approaches, and snatches a live event drop. Note the live sync: launching the campaign in Campaign Studio activates the AR target lock sequence on the mobile viewfinder!
Core Player Journey
- 1. Discover: The player sees a holographic Nike sneaker floating in their camera view, pinned to a specific geofenced location in Soho.
- 2. Approach: Tapping the item opens the proximity tracker. The distance meter shows how many meters away the prize is. The player must walk closer.
- 3. Snatch: Once within range (< 25m), the glowing "SNATCH IT" trigger becomes active. Clicking it locks the reward.
- 4. Wallet: The reward lands in the wallet with its corresponding redemption barcode/code, driving the user directly in-store or online.
VC Pitch Angle
Traditional location check-ins are boring. Snatch makes the brand drop feel like high-fidelity video gameplay (like finding rare chest loot in RPGs) while maintaining zero friction.
Campaign Studio • DRAFT
Create, manage, and launch real world hunts.
Campaign Details
Performance Overview
Nike Air Mag (RTFKT Edition)
Limited Edition Drop
A limited edition drop for those fast enough to find it. Projects in AR relative to player geolocation.
Active Drops Database
View all drops →| Drop / Campaign | Reward | Location | Status | Start | Ends | Hunt Starts | Redemptions |
|---|---|---|---|---|---|---|---|
|
Nike Air Mag RTFKT Drop
SoHo, New York
|
Nike Air Mag (RTFKT Edition) (Legendary Drop) | SoHo, NYC • 250m Radius | DRAFT | May 24, 9:00 AM | May 24, 5:00 PM | - | - |
|
MrBeast Citywide Crate Drop
Flatiron, New York
|
Epic Mystery Crate ($150 Est. Value) | Flatiron, NYC • 150m Radius | ACTIVE | May 20, 10:00 AM | May 20, 6:00 PM | 2,341 | 521 |
|
Red Bull Concert VIP Pass
Upper East Side, NYC
|
Mythic Golden Pass (Mythic Upgrade) | UES, NYC • 200m Radius | SCHEDULED | May 27, 9:00 AM | May 27, 5:00 PM | - | - |
Quick Hunt • Social Loop (C2C)
The creator loop of Snatch. Quick Hunts are community-created drops. Creators launch viral challenge bounties, campus contests, and scavenger hunts for their crew, driving high-velocity social competition and organic network growth.
Quick Hunt Flow Stages
1. Configure Details
Creator specifies name ("NYC Mystery Crate Bounty"), reward ("Epic Mystery Crate"), squad restrictions, and viral drop limits.
2. Geotag & Drop
Creator opens their camera, locks the 3D holographic mystery crate into physical space, and leaves a location clue ("Under the iron arches").
3. Invite & Rally
App generates a unique QR Code and join code ("NYC99X"). Friends scan to join the live squad lobby instantly.
4. The Squad Hunt
Hunters follow the clue, trace proximity targets, scan the physical location, and snatch the prize.
C2C Creator Loop
Brand events seed the economy, but user-generated Quick Drops fuel daily active network volume. One creator launching a bounty invites active crews of 5-20 players, establishing self-replicating viral growth.
Snatch Mode • Core Gamification
The progression system. Snatch Mode is the always-on gaming layer that transforms walking into routine loot runs. Hunters climb regional ranks, maintain daily streaks, and stockpile legendary gear.
Progression Mechanics
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Elite Ranks & Seasonal Prestige: Earn XP on daily scans. Leveling up increases hunter prestige and grants access to high-tier drop nodes.
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Tactical Sensor Upgrades: Spend earned credits on radar amplification and loot detection mods to track rare crates from further away.
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Epic Vault Keys: Unlock titles like "Alpha Pathfinder" or "Mythic Raider" that secure guaranteed slots in exclusive creator bounties.
Daily Routine Gamification
An always-on loop of daily streaks, territory rankings, and seasonal leaderboards. This keeps players engaged and moving in physical space between major brand drops.
Local Operators • Territory Conquest
How Snatch secures real-world density. The top 1% of players in any district are designated "District Operators." They run territory hubs, lock down neighborhood control, and organize local drops, turning players into a distributed boots-on-the-ground acquisition engine.
Operator Value Proposition
District Influence & Loot Access
Territory leaders control high-yield geofence nodes. They get exclusive early-access keys to Mythic and Legendary drops, custom prestige titles, and a slice of regional sponsor campaign traffic.
Conquest & Territory Warfare
Operators command local factions to dominate district leaderboards. They launch competitive challenges, securing high player turnout and live drop coverage for sponsored brand events.
Autonomous Territory Seeding
Rather than wasteful digital marketing, Snatch scales through local presence. Operators launch scavenger challenges at university campuses, music venues, and local hubs to expand their faction size.